Being a lash artist is not just about mastering your craft but also understanding the seasonal rhythms that can impact your business. Here’s a month-by-month breakdown of when you can expect highs and lows, and how to make the most of each season:
January: It's typically slow as clients recover from holiday spending, but use this time for marketing and preparing promotions for the upcoming months.
February: Things start picking up with Valentine's Day—a great opportunity for themed promotions and attracting new clients.
March: A bit slow, but as spring begins, clients start feeling refreshed and ready for a change.
April: Spring is in full swing, and clients are looking to refresh their look—promote your services for the start of the season.
May and June: With pool parties and summer events, these months are prime for lash appointments. Ensure your schedule is ready for increased demand.
July & August: Summer continues to be busy with vacations and weddings—keep your lash chair filled with clients returning from their spring appointments.
September: Start discussing lash lifts as a transitional service as summer winds down. Use this time to build anticipation for fall and winter.
October: As Halloween approaches, business picks up with themed lash styles—get creative with your offerings and promotions.
November & December: These months are gold for lash artists with holiday parties and gatherings. Ramp up your marketing efforts and offer festive lash designs to attract clients.
By understanding the seasonal trends and leveraging them through strategic marketing and promotions, you can ensure a successful year-round business as a lash artist. Stay ahead of the curve, plan your promotions in advance, and make each month count in growing your clientele and enhancing your reputation in the industry.