How to Price Lash Lift Services for Profit
Pricing your lash lifts isn't just about copying what others charge, it's about making sure you're actually profitable, not just busy. A lot of artists underprice at first, so let your lash besties here at AKI Lashes walk you through a simple, realistic way to price with confidence.
1. Know Your True Cost Per Service
Before setting any price, you need to know what one appointment actually costs you.
Include:
- Lash lift solutions + disposables
- Tint (if included)
- No Gel Eye Patch, brushes, tools
- Rent or booth split
- Time (yes, pay yourself hourly!)
Most lash artists spend roughly $10-$25 per service in product.
Now add your time:
- Example: You want to earn $40/hour
- Lash lift takes 1 hour -> that's $40 labor
Base cost = $50-$65 per client
2. Use a Profit-Based Formula (Simple + Powerful)
A good rule:
Charge 3.5x - 3x your total cost
so if your service costs $60:
- 2.5x = $150
- 3x = $180
That's your ideal profitable range.
3. Adjust for Your Market
Pricing isn't one size fits all.
In higher-cost areas (like here in Torrance and surrounding LA areas), lash lifts commonly fall between:
- $90 - $130 (beginner/intermediate)
- $120 - $180+ (experienced or luxury artists)
If you're under $90, you are likely undercharging for this market
4. Price for Your Schedule (Not Just the Service)
Think about your daily income goal.
Ask yourself:
- How many clients do I want per day? (4? 6? 8?)
- How much do I want to make per day? ($400? $800?)
Example:
- Goal: $600/day
- 6 clients -> you need to charge $100 each
This keeps you from overworking just to hit income goals.
5. Create Smart Services Tiers
Instead of one flat price, give options:
- Lash Lift only -> lower entry price
- Last Lift -> your most popular (bundle pricing)
- Premium Lift (includes aftercare or keratin treatment)
This increases your average ticket without feeling pushy.
6. Add Profit Through Upsells
Your service price is just the start
Increase revenue with:
- Lash serums
- Aftercare kits
- Brow add-ons
Even an extra $20-$40 per client adds up fast over a week.
7. Avoid These Common Pricing Mistakes
- Pricing based on competitors instead of your costs
- Forgetting to pay yourself properly
- Charging too low "to get clients" and staying stuck there
- Not raising prices as your demand grows
8. When to Raise Your Prices
You're ready to increase when:
- You're fully booked or close to it
- Clients aren't hesitating to book
- Your skills and speed have improved
Raise in small steps ($10-$20) and give notice, it's normal and expected.
Overall
Profitable pricing isn't about being the cheapest, it's about building a business that actually supports you.
A well priced lash lift service should:
- Cover all your costs
- Pay you well for your time
- Leave room for growth
If you're constantly busy but still stressed about money, your pricing probably needs adjusting, and that's fixable.