How to Price Lash Lift Services for Profit

How to Price Lash Lift Services for Profit

How to Price Lash Lift Services for Profit

Pricing your lash lifts isn't just about copying what others charge, it's about making sure you're actually profitable, not just busy. A lot of artists underprice at first, so let your lash besties here at AKI Lashes walk you through a simple, realistic way to price with confidence.

1. Know Your True Cost Per Service

Before setting any price, you need to know what one appointment actually costs you. 

Include: 

  • Lash lift solutions + disposables
  • Tint (if included) 
  • No Gel Eye Patch, brushes, tools 
  • Rent or booth split
  • Time (yes, pay yourself hourly!)

Most lash artists spend roughly $10-$25 per service in product. 

Now add your time: 

  • Example: You want to earn $40/hour
  • Lash lift takes 1 hour -> that's $40 labor 

Base cost = $50-$65 per client 

2. Use a Profit-Based Formula (Simple + Powerful) 

A good rule: 
Charge 3.5x - 3x your total cost

so if your service costs $60: 

  • 2.5x = $150 
  • 3x = $180 

That's your ideal profitable range. 

3. Adjust for Your Market 

Pricing isn't one size fits all. 

In higher-cost areas (like here in Torrance and surrounding LA areas), lash lifts commonly fall between: 

  • $90 - $130 (beginner/intermediate) 
  • $120 - $180+ (experienced or luxury artists) 

If you're under $90, you are likely undercharging for this market 

4. Price for Your Schedule (Not Just the Service)

Think about your daily income goal. 

Ask yourself: 

  • How many clients do I want per day? (4? 6? 8?) 
  • How much do I want to make per day? ($400? $800?)

Example: 

  • Goal: $600/day
  • 6 clients -> you need to charge $100 each 

This keeps you from overworking just to hit income goals. 

5. Create Smart Services Tiers

Instead of one flat price, give options: 

  • Lash Lift only -> lower entry price 
  • Last Lift -> your most popular (bundle pricing)
  • Premium Lift (includes aftercare or keratin treatment)

This increases your average ticket without feeling pushy. 

6. Add Profit Through Upsells

Your service price is just the start 

Increase revenue with: 

  • Lash serums 
  • Aftercare kits 
  • Brow add-ons

Even an extra $20-$40 per client adds up fast over a week. 

7. Avoid These Common Pricing Mistakes 

  • Pricing based on competitors instead of your costs 
  • Forgetting to pay yourself properly 
  • Charging too low "to get clients" and staying stuck there 
  • Not raising prices as your demand grows

8. When to Raise Your Prices 

You're ready to increase when: 

  • You're fully booked or close to it 
  • Clients aren't hesitating to book 
  • Your skills and speed have improved 

Raise in small steps ($10-$20) and give notice, it's normal and expected. 

Overall 

Profitable pricing isn't about being the cheapest, it's about building a business that actually supports you. 

A well priced lash lift service should: 

  • Cover all your costs
  • Pay you well for your time
  • Leave room for growth 

If you're constantly busy but still stressed about money, your pricing probably needs adjusting, and that's fixable. 

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